Admiral
Big cover. Made simple
Moment
Insurance is a category people don’t think about – until they need it. Admiral’s challenge is to stay visible and relevant in everyday life, not just at the point of purchase.
That means showing up consistently, in the real world.
Reality
For functional categories like insurance, clarity beats complexity. People aren’t looking for detail on the move – they need simple, reassuring messages they can absorb instantly.
Billboards delivers that visibility at scale, right across daily journeys.
Billboards
Admiral used billboards to bring its “Keeping what matters covered” platform to life.
Clean, simple creative focuses on one idea at a time – home, car, or combined cover – using bold visuals and minimal copy to land the message quickly.
The scale of the billboard canvas gives these everyday moments weight and reassurance, making the brand feel present and dependable.
Impact
By maintaining a consistent presence across high-traffic roadside environments, Admiral stays front of mind throughout the year, not just at renewal moments.
In categories built on trust, being seen regularly matters just as much as what you say
Get in touch
To discuss your campaign options, please fill in the form or give us a call on 0333 200 6000 and one of our team will be in touch shortly.