Introducing Billboards by Global
Global launches Billboards by Global: the UK’s No.1 Billboard Network
Global has unveiled Billboards by Global, a new proposition to help advertisers unlock the full power of billboard advertising through a combination of scale, creativity and industry-leading data and measurement.
Built around the UK’s largest 48-sheet network, Billboards by Global brings together more than 4,500 billboard sites nationwide, giving brands access to audiences at scale while providing the tools to plan, optimise and measure campaigns with greater precision than ever before.
The launch marks a significant milestone for Global’s outdoor business, following the expansion of its digital 48-sheet network, which now includes more than 600 digital sites across the UK.
At a time when brands are looking for simple, high-impact ways to reach mass audiences, Billboards by Global has been created to make outdoor advertising more effective, more measurable and easier to integrate into modern media plans.
Billboards do something unique. They help brands show up in a way that feels immediate, public and powerful.
Putting billboards back at the centre of brand building
Billboards have always had a unique ability to capture attention. They are public, powerful and impossible to scroll past. In today’s fragmented media landscape, where consumer attention is increasingly hard to earn, that ability has never been more valuable.
New tools to optimse planning, and prove effectiveness
Alongside the new brand, Global is launching two new effectiveness solutions powered by Global:IQ: Access All Audiences (AAA) for Billboards and Outcomes.
The new tools are designed to give advertisers a clearer understanding of who they are reaching, how campaigns are performing and the role outdoor advertising plays in driving business results.
To support the launch, Global conducted a full-funnel Outcomes pilot with 45 advertisers, analysing three years of media and business outcomes data alongside recent outdoor campaigns.
The results showed that campaigns including billboards delivered, on average, a 2.4x increase in brand-building impact compared with campaigns where billboards were not included.
No.1 for Scale
With more than 4,500 billboard sites across the UK, Billboards by Global reaches more than 43 million people every fortnight. From major cities to regional communities, the network gives advertisers the opportunity to build brands at scale through a trusted and environmentally conscious medium.
No.1 for Creativity
Great billboard advertising can leave a lasting impression in just a few seconds. That’s why Global’s in-house creative team works alongside brands and agencies to develop campaigns designed specifically for the billboard canvas.
Global is also continuing its long-standing commitment to championing creativity across the industry, expanding its partnership with D&AD through sponsorship of the Outdoor Yellow Pencil and a new Billboards-focused masterclass.
No.1 for Data and Outcomes
Powered by Global:IQ, Global’s award-winning data platform, Billboards by Global gives advertisers access to exclusive audience datasets and advanced planning and measurement tools, helping brands identify audiences, optimise locations and measure campaign performance with confidence.
A campaign designed to showcase great billboard creativity
To support the launch, Global has also unveiled a new nationwide trade marketing campaign created by Bird London.
Inspired by the Global logo, the campaign transforms one of the brand’s core assets into a series of bold, playful and highly distinctive creative executions designed to demonstrate what great billboard advertising can achieve.
At its heart is a simple idea: the best billboards do two jobs at once. They make brands instantly recognisable and impossible to ignore.
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