Global:IQ

Global:IQ is our award-winning data platform, and the foundation of our industry-leading tools that help advertisers plan smarter, optimise campaigns and prove business outcomes with confidence.

As the intelligence layer behind Billboards by Global, Global:IQ brings together audience data, advanced planning tools and effectiveness measurement in one powerful platform. Combining first, second and third-party data with AI-powered analytics, ad exposure insights and creative optimisation capabilities, it gives advertisers an unprecedented understanding of campaign performance and impact.

Global:IQ integrates first-party data from more than 11 million registered Global Player users alongside exclusive second-party datasets from the Transport for London network, including tap-in and WiFi connection data. These insights are enhanced by premium partner datasets from BT/EE and Spendmapper, as well as industry-leading planning sources including TGI and TouchPoints. Trusted audience and measurement data from RAJAR and Route provide further depth, ensuring advertisers can plan and measure with confidence.

By bringing together this unique combination of scale, intelligence and technology, Global:IQ enables advertisers to make more informed decisions, reach the audiences that matter most and clearly demonstrate campaign effectiveness.