Here's what creatives think about billboards

Billboards have always occupied a unique place in the creative imagination: impossible to ignore, woven into the fabric of our cities, and capable of turning a simple idea into a cultural moment.

To explore what makes the medium so enduring, we spoke to a group of senior creatives about why billboards are still the ultimate creative canvas, and why brands should rethink the role they play in the media mix. The result is a series of candid thoughts about creativity, craft, and the enduring power of great billboard advertising.