Renault
A new electric icon returns to the road
Moment
The shift to electric is reshaping the automotive market. Drivers are increasingly considering when and how to make the move to EV, while manufacturers compete to define the next generation of electric vehicles.
For Renault, the launch of the Renault 5 E-Tech electric marked the return of one of its most recognisable models, redesigned for the electric age.
Reality
Launching a new car means standing out in a crowded category. Especially in EV, where new models are arriving fast and attention is hard to win.
Visibility matters.
Billboards
Renault used high-impact digital billboards to showcase the Renault 5 E-Tech electric where it naturally belongs. On the road.
The billboard canvas allowed the bold colour and distinctive design of the car to stand out – a single, confident visual designed to land instantly for passing drivers.
Impact
Positioned along busy urban routes, the campaign delivered high public visibility for the new model, introducing the Renault 5 E-Tech electric to audiences across the city.
When launching a new car, the most powerful place to show it is where people experience cars every day: on the road.
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